Hazelnut Promotion Group Activities

Hazelnut Promotion Group which has had ongoing activities aimed at the USA and the domestic market since its establishment in 1997, started advertising and promotion activities in Japan in 2000, and in the People's Republic of China in 2001, which were then extended in 2005 to include India, and reached the final stage of the market research aimed at initiating activities targeted at the Russian Federation.

Advertising and promotion activities in the targeted markets such as America, Japan, China and India have been performed by the big advertising agencies and PR companies in these countries.

On the other hand, there have been efforts in local and foreign universities as part of the R&D activities focused on the nutritional value and the health benefits of hazelnut, detailed information about which can be found in the R&D section.