INDIA Promotion and advertising activities for India, which is one of the target markets for the Turkish hazelnut, started in August 2005 and below is a summary of the activities organised in India. FTG’s activities in India are carried out by SCS Group company. A business trip to Turkey was organised so that a committee consisting of Indian dried fruit importers would visit the hazelnut growing and processing plants in the Black Sea region. This committee also participated in the 2005-2006 Hazelnut Season Opening ceremony in Akçakoca. A reception was held in the New Delhi Turkish Embassy residence by the Embassy Mr. Hasan Göğüş to announce that activities began in India to promote the Turkish hazelnut, followed by the Embassy making negotiations with many media and industry representatives and telling about the history and the health benefits of Turkish hazelnut. In order to continue the acceleration created by the first reception in Delhi, the second phase of the activity was organised in the Taj President Hotel in Bombay. During the activity, Turkish hazelnut samples and materials were distributed to participants from the media and the industry. The activity was attended by 30 people from the media and 50 from the industry.